Energy super-hero needed
Submitted by Alliance to Save Energy
Super Heroes with Super Powers:
Come to the Rescue with Energy Solutions as Nation Battles High Energy Prices, Tight Supplies, Increased Pollution
Create Your Own Super Heroes, Name Their Energy-$aving Super Powers
Washington D.C., June 2006 ? It's time for Super Heroes with Super Powers to save the day and come to the rescue with energy solutions as our nation battles high energy prices, galloping demand, tight supplies, increased pollution, and energy security threats.
As the "Man of Steel" flies into multiplexes this month where the X-Men already reside, the Alliance to Save Energy taps into the "summer super hero madness" to encourage earthlings across the globe to create or name their own super heroes and devise their energy-saving super powers.
Responding to consumer angst over high energy bills, the Alliance to Save Energy has taken to the nation's airwaves since last summer with humorous Super Powers TV and radio spots, http://www.ase.org/superpowers, which are part of a total Alliance public service campaign to help consumers lower their energy bills and the nation reduce its energy use.
The Super Powers theme is continued onto the Web with a "top-secret, interactive Project Super Powers research laboratory" web site. Dubbed USUM -- the abbreviation for Unit of Superhero Utilization Management -- it's there that experiments are being conducted on super heroes to test their energy-saving super powers.
The site features video or audio of research experiments with four Super Heroes?Louise, better known as "StarBright" for her capability to light up a room without electricity; Gene, or "RayBeam," who cooks with his super heat vision; Edith, "StormGirl"; and Daryll, "ForceField Boy." In an analysis of the results, frustrated scientists note that all the energy-saving experiments have gone awry and plead, "There must be a better way."
They are asking for the public's help on the interactive web site to invent Super Heroes and assign them energy-saving Super Powers. It's a chance for moviegoers, gamers, comic book fans and their growing legions on the Web, and others who are captivated by Super Hero heroics to be creative and come up with their own super heroes and name their energy-saving super powers.
The Alliance to Save Energy is a coalition of prominent business, government, environmental, and consumer leaders who promote the efficient and clean use of energy worldwide to benefit consumers, the environment, economy, and national security.
For Further Information
Rozanne Weissman (202) 530-2217 firstname.lastname@example.org
1200 18th Street, NW, Suite 900, Washington, DC, 20036